Designing a poster - What's it all about?

Designing a poster – What’s it all about?

June 10, 2023

Award, Camera, Festival, Film, Interview

In the crime-infested underworld, Profit, a notorious drug dealer, finds himself on the brink of death after being shot in the head by a rival gang. Miraculously surviving the attack, he awakens with a newfound determination to reclaim his territory and seek revenge against those who left him for dead.

Haunted by the death of his protege, Profit decides to abandon his life of crime, yearning for a fresh start with his fiancé. However, his enemies, unaware that he is still alive, soon discover the truth and unleash a relentless pursuit to finish what they started.

As Profit battles with post-traumatic stress disorder, his inner demons threaten to consume him. The horrors of his past resurface, amplifying his struggle to maintain his sanity while fighting off his relentless adversaries. Meanwhile, his world crumbles when his beloved fiancé is kidnapped, plunging him into a race against time to save her.

Adding to his troubles, Profit finds himself caught in a dangerous web of debts owed to the unforgiving Russian mob. The product he once possessed, which would have allowed him to settle the debt, has vanished. Now, he must navigate treacherous alliances and face the wrath of the mobsters, who show no mercy to those who fail to meet their obligations.

Driven by a desperate desire for redemption and to protect the ones he loves, Profit must summon every ounce of strength and resourcefulness to outwit his enemies. With his life hanging in the balance, he embarks on a covert mission to dismantle his rivals, rescue his fiancé, and settle his debts, all while battling his own inner turmoil.

In this thrilling tale of survival, betrayal, and redemption, Profit must confront his past, his fears, and the consequences of his actions. Will he emerge triumphant and reclaim his territory, or will he be consumed by the darkness that threatens to consume him?

The wildly anticipated sequel is now here, Red Carpet world premiere of @ronelliot DOPE KING will be screening at the festival, the star studded lineup will leave you speechless.
– Newark International Film Festival

With many tries and failed concepts I eventually came across one mock up I liked and asked my buddy Dave Rodguize of Dync designs to see what he could do with the idea.

The owner of his own company and a season creative director at an ad agency in New York.

My jaw dropped when he came back with something incredible

In the realm of symbolism and storytelling, a crown made to look like the city of New York out of cocaine can represent a potent metaphor. It intertwines various themes, such as childhood trauma, leadership in a dangerous world, the illusion of power and wealth, and the perpetuation of a deadly cycle.
The crown, traditionally a symbol of authority and sovereignty, is typically associated with leadership and dominion. By incorporating the city of New York, a vibrant and influential metropolis, the crown assumes added significance. It represents the desire for control, influence, and supremacy within a specific realm.
However, the use of cocaine as the material for the crown serves as a powerful symbol, illustrating the dark underbelly of this pursuit of power. Cocaine, a highly addictive and destructive substance, embodies the allure of immediate gratification, intoxication, and escape from reality. It symbolizes the seductive but ultimately ruinous path that can come with the pursuit of power and wealth.
 

The illusion of power and wealth associated with the crown made of cocaine serves as a cautionary tale. It highlights the emptiness and transience of material success, the fleeting satisfaction of wealth, and the toll it takes on one’s well-being.

Tying the crown to the weight of childhood trauma adds another layer of complexity. Childhood trauma can have a profound and lasting impact on individuals, shaping their beliefs, behaviors, and perception of the world. The crown becomes a manifestation of the burdens carried by the main character, a haunting reminder of the past that fuels their desire for power and control.
As the main character assumes leadership in a dangerous world, the crown becomes a double-edged sword. It provides a façade of power and control, attracting followers and creating an illusion of invincibility. Yet, beneath the surface, the weight of childhood trauma and the destructive allure of cocaine erode the character’s true strength, leaving them vulnerable and trapped in a cycle of self-destruction.
The illusion of power and wealth associated with the crown made of cocaine serves as a cautionary tale. It highlights the emptiness and transience of material success, the fleeting satisfaction of wealth, and the toll it takes on one’s well-being. The cycle of death it perpetuates represents the destructive consequences that come with engaging in a world driven by power, drugs, and violence.
Ultimately, the symbolism of the crown made of cocaine on the main character’s head serves as a potent reminder of the dangers and illusions associated with the pursuit of power, money, and control. It highlights the profound impact of childhood trauma and the need to confront and heal from past wounds to break free from the cycle of destruction.

Tags: design Poster

2 Comments

Louis Aguilar

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March 19, 2020
- Donna Lawrence
  
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  March 19, 2020

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